Verizon
SuperBowl FanFest
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Opportunity
The Super Bowl is more than a game, it’s a cultural moment. Verizon wants to harness that energy by putting fans first, individually and as communities.
How can we celebrate fan culture authentically and use that momentum to build excitement for Verizon’s FanFest in local cities ahead of the big game?
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Insight
Fans don’t just watch,
They shape the moment.
The chants, the roars, the silence.
Execution
The Verizon Super Bowl FanFest
Fans will have once-in-a-lifetime field and stadium access.
Verizon transformed stadiums and venues across all 30 NFL markets into a nationwide FanFest unlike any other.
Verizon customers can bring a select number of guests to FanFest to share the afternoon of celebrations with family and friends.
Thank You.
THE TEAM
Copywriter: Kev Clarke
Art Director: Syreeta Williams
ECD : Cha Spruce