Verizon

SuperBowl FanFest

Opportunity

The Super Bowl is more than a game, it’s a cultural moment. Verizon wants to harness that energy by putting fans first, individually and as communities.
Super Bowl 58 is happening and not many know that Verizon powers all 32 stadiums in the NFL.
How can we celebrate fan culture authentically and use that momentum to build excitement for Verizon’s FanFest in local cities ahead of the big game?
Insight

Fans don’t just watch,
They shape the moment.
The chants, the roars, the silence.

Execution

The Verizon Super Bowl FanFest

As a Verizon customer, your nearest NFL stadium is your field for the night. Fans will have once-in-a-lifetime field and stadium access. Verizon threw the biggest Super Bowl watch party ever.

Verizon has been preparing for the past year and built an entire tech center inside the stadiums to turn into a network center with its own backup power supply. They deployed approximately 510 5G ultra wideband and 155 C band radios to provide coverage throughout. No matter where you are in the stadium or if you’re right outside Verizon has gone above and beyond to ensure that fans are getting reliable and stable connection in such a crowded place.

Verizon transformed stadiums and venues across all NFL markets into a nationwide FanFest.

Verizon customers can bring a select number of guests to FanFest to share the evening of celebrations with family and friends meeting NFL legends and enjoying lounges both indoor and outdoor.