IKEA

AR/VR Snapchat Filter

  • Opportunity

    As people increasingly prioritize wellness and comfort, how can we highlight IKEA’s broader Sleep Wellness initiative?

  • Insight

    Sleep debt doesn’t just make you tired. It makes you slower, more reactive, more forgetful.

Execution

IKEA launched Pillow Fall, an immersive Snapchat filter that encourages better sleep, bringing a playful twist to the importance of rest.

In partnership with the National Sleep Foundation, it supports IKEA’s broader Sleep Wellness initiative, reminding everyone that quality sleep is a vital part of self-care.

SOCIAL

Thank You.

IKEA

SOCIAL & OOH

  • Opportunity

    “Winter Sale” (11/27 - 1/12) is the biggest shopping time of the year urging shoppers to spend their holiday dollars at IKEA.

  • Insight

    Inflation has forced consumers to prioritize essential purchases.

Execution

Develop individual assets to promote various products and offers leaning into content and engagement opportunities.

IN-STORE

SOCIAL

Thank You.

Copywriter: Kev Clarke, Matthew Moyer

Art Director: Syreeta Williams, Elinor Beltrone

ECD: Andrew Hunter