IKEA

AR/VR Snapchat Filter

  • Opportunity

    As people increasingly prioritize wellness and comfort, how can we highlight IKEA’s broader Sleep Wellness initiative?

  • Insight

    Sleep debt doesn’t just make you tired. It makes you slower, more reactive, more forgetful.

Execution

IKEA launched Pillow Fall, an immersive Snapchat filter that encourages better sleep through play. The AR experience transforms users’ surroundings into a cascade of floating pillows a lighthearted reminder that rest is essential.

SOCIAL

Thank You.

IKEA

SOCIAL & OOH

  • Opportunity

    “Winter Sale” (11/27 - 1/12) is the biggest shopping time of the year urging shoppers to spend their holiday dollars at IKEA.

  • Insight

    Inflation has forced consumers to prioritize essential purchases.

Execution

Develop individual assets to promote various products and offers leaning into content and engagement opportunities.

IN-STORE

SOCIAL

Thank You.

Copywriter: Kev Clarke, Matthew Moyer

Art Director: Syreeta Williams, Elinor Beltrone

ECD: Andrew Hunter