Global Copywriter, Converse Brand
While at Converse, I crafted global digital copy across North America and Western Europe for collaborations including Naruto, Comme des Garçons, Rick Owens, Shai 001, and Tyler, The Creator, delivering cohesive storytelling across ecommerce, social, email, and launch campaigns.
Developed commerce-driven launch narratives at the intersection of sport, music, and fashion, partnering with global marketing teams such as design, and merchandising, to ensure brand consistency, cultural relevance, and strong sell-through.
CLEAN KEEP
NEW BEGINNINGS
START FRESH
SHAI 001: CLEAN SLATE
When NBA MVP Shai’s first signature shoe was releasing in a new a new all-white hue, I was tasked with delivering copy that reflected that a new colorway had arrived signaling fresh starts and renewal.
CHERRY BOMB CHUCK 70 by GOLF WANG
CONVERSE CHUCK 70 HIGHTOP WITH ALL-OVER ARTWORK AND COMMEMORATIVE BOX.
To celebrate the 10th anniversary of Tyler’s album Cherry Bomb last year, we teamed up for a Chuck 70 colorway commemorating the record, complete with all-over print doodle graphics from the album cover.
Super limited release where first dibs went to Camp FLOG GNAW attendees. Also made available in Fortnite.
NARUTO x Chuck Taylor
The world of NARUTO meets Chucks. These OG classics were reworked with colors, graphics and details inspired by the characters of the hit manga. It's iconic Converse style, the ninja way.
The One Star, Rick Owens
Rick Owens gives the classic low top a distinctive DRKSHDW look and feel complemented by custom branding across the design. Extending his collection of reimagined Converse classics to the One Star with a distorted interpretation of the icon: elongated tongue, widened base and extra-textured hair on hide leather for the upper.
Comme des Garçons PLAY Chuck 70
Wear your heart on your shoes with the Converse x Comme des Garçons PLAY Chuck 70 sneaker. This street-ready style features the premium Chuck details you know and love, paired with whimsical heart-and-eyes graphics. Eye-catching is an understatement.
CONVERSE BY YOU : CUSTOMS BY CREATORS
Get inspired to customize with designs from 5 Converse all-star creators from across the world. Choose the base color switch up the laces, the patch or even the midsole, and build your own design from the artwork of THEO, Christian, Toni, Roger and Bassee,
Make your own “ Wearable Art”.