AUTOTRADER

Buy Online. Really.

We worked with Autotrader to shine light on 1 simple truth: You can buy a car online on Autotrader. Really.

In some ways buying online with Autotrader is easier than buying a coffee. Through a series of TVC spots starring Kenan Thompson, set in a coffee shop, a car dealership and a backstage production we kept our key message front and center throughout.

We informed viewers that you can shop your local dealership’s inventory, take a car for a test drive, start your process online and finish at a dealership, and have your car delivered to your front door. Not the right fit? Then you can bring it back.