D&AD SHIFT W/ GOOGLE

AIRBNB BRIEF (1st Place)

  • Opportunity

    Gen-Z is suffering from a lonelinessdemic, and the shortage of third spaces doesn’t help to ease the feeling.

  • Insight

    Whether in your hometown or abroad.

    Community shouldn’t be hard to find.

Idea:

“First 2 Third Spaces!“

An Airbnb "Community Stories" feature, where travelers and hosts can share personal experiences within the app. This would give future guests authentic insights while helping users discover and book hyper-local experiences like yoga classes, day parties, and DJ sets right from their trip planning.
We delivered a social campaign that capitalizes on Gen-Z’s online connectivity to create meaningful IRL experiences.

Thank You.

Copywriter: Kev Clarke, Zenobia Bho, Lois Cheaye

Art Director: Jobanny Cabrera, Lee Heflin, Daniel Randall