AIRBNB : OLD HEAD AGENCY

(OHA)

Thank You.

D&AD SHIFT W/ GOOGLE

AIRBNB BRIEF (1st Place)

  • Opportunity

    Gen-Z is suffering from a lonelinessdemic, and the shortage of third spaces doesn’t help to ease the feeling.

  • Insight

    Whether in your hometown or abroad.

    Community shouldn’t be hard to find.

Idea:

“First 2 Third Spaces!“

An Airbnb "Community Stories" feature, where travelers and hosts can share personal experiences within the app. 
We delivered a social campaign that capitalizes on Gen-Z’s online connectivity to create meaningful IRL experiences.

Thank You.

Copywriter: Kev Clarke, Zenobia Bho, Lois Cheaye

Art Director: Jobanny Cabrera, Lee Heflin, Daniel Randall